Keeping a highly-stimulated and involved workforce when they are not directly involved in the core business becomes increasingly difficult. The more obvious the tie between the activities and the outcomes, the more easily one is motivated by the macro goals.
Psychological needs are similar to physiological needs in the sense that if we don’t get them met positively, we will get them met negatively because it's better than nothing.
It takes time, conscious thought, self-awareness, and effort to shift behaviors you’ve learned throughout your career and seen modeled by other leaders.