In the Arena with You

For nearly 50 years, DoorTwo™ (formerly SSCA) has been in the arena, guiding senior executives and growth-minded leaders on their conscious leadership journeys. Each engagement is tailored to the individual and organization. Through executive coaching and leadership development programs and workshops, conscious leaders emerge to build thriving and growing organizations.

What Our Clients Say About Their Extraordinary Impact

Influential leaders continually expand their perspectives, embrace growth opportunities, choose new ways to lead and make an indelible impact. We are exponentially grateful for all that we have and for all that we are able to do… with you.

Grateful to be journeying with you


The North American SVP of Marketing for a Japanese electronics company recognized the volatile dynamics of their products’ market place. Though he identified a new strategy to maintain market leadership, he was frustrated by the difficulty of implementing the change in this staid and conflict-avoidant culture. His struggle was how to change the entire organization’s willingness to adopt a new approach, when his platform was not the CEO role.

First with the North American Marketing Group, and then the North American Leadership Team, leaders were taught to foster the expectation of the bar being raised.
They subsequently lowered resistance to new and different operating systems. Many have remarked on the openness and willingness to change that which characterizes the entire organization today.

Their new product pipeline is abundant and they have regained leadership in their markets amid increasing competitive pressures.


The new head of a multi-billion-dollar records management company was facing flat sales performance and an ever-tightening marketplace. The stock was stuck in neutral. He did not know or have confidence in the inherited leadership team.

DoorTwo was asked to conduct executive assessments of the leadership. Using a range of assessment tools, profiles of strengths and opportunities for development were created for each executive. A number of new executives were brought in and the team-building necessary to become a high performance organization was undertaken.
The group is now working toward the goal of doubling the shareholder value each five years compounded.

Numerous processes have changed, but worthy of mention at a high level is the creation of a common language in a newly established culture; designed to ensure focus with metrics to guarantee the “critical few” issues get the correct and timely attention.


The CEO of a major healthcare organization, someone familiar with our approaches, called us in to help rejuvenate his struggling company. As an ex-client, he knew the kind of results we were capable of achieving and was looking to repeat the work we had undertaken with great success.

The company’s stock had fallen from a high of over $100 to a low of $11. Our team began by helping our client re-work and clarify their strategy. Then we created and helped implement the steps needed to accomplish the heavy lifting of changing the corporate culture. This was essential to the turnaround.

In the first two years, we trained and coached approximately 350 of their executives and managers. 18 months into the project, the very pleased Board of Directors split the stock at $32. 30 months into the project, the company was purchased for $72 per share.

It is one of the storied turnarounds in the healthcare industry. Many of the processes established have been adopted by the new parent company.

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